Competitive Intelligence (CI) is the process by which a firm gains visibility on the state of the external environment which influence its operations. This capability goes beyond looking at individual competitors, rather, it identifies trends, potential threats, as well as points of differentiation. CI is market information derived from external data that is actionable to improve a firm’s performance. Unlike Business Intelligence (BI) which is retrospective in nature, CI looks to the future.
At StrategyMedic, we focus on assisting organization’s gain a clearer view of their external environment. We work with our customers to analyze knowledge and foreknowledge to aid in the decision-making process and strategy development/execution.
Contact us to investigate how we can help you develop a sustainable competitive advantage.